ATD SELL Conference

As we gear up for 2019 SELL, our ATD Sales Enablement community of practice is committed to creating, curating, and sharing tools and resources that will help you be successful now in your role. At the 2019 SELL event, you’ll add your voice and ideas to the conversation as we all contribute to expanding access to valuable content and materials that we can use to advance individual and organizational goals.


Guide to High-Value Kickoff Meetings

Kickoffs are costly. When planning the agenda, ask, "What must we tackle with salespeople in the room, and what are the nice-to-haves that can occur another time?

Guide to High-Value Kickoff Meetings


Sales Kickoff Planning Checklist 

Use this handy checklist to help you stay on schedule and apply best practices for your own sales kickoff!

Sales Kickoff Planning Checklist

Case Study

SAP Case Study: Data-Driven Sales Coaching

Read how the SAP software company developed a Data-Driven Coaching program and the successful results that occured.

Recommended Insights
  • Insights
    Thursday, August 1, 2019
    The plethora of sales enablement tools on the market today may make you think you’re behind regarding onboarding, ongoing training, and certifications. But, from our perspective, these are the basics. If you’re reading this, you probably already have these processes ...
  • Insights
    Tuesday, August 6, 2019
    One of your sales positions has been vacant for two months. Others on the team are getting tired of covering the extra workload, and you're getting tired of interviewing. This is the time to be careful. The second-worst thing you ...
  • Insights
    Wednesday, August 14, 2019
    Implementing a dynamic sales development approach can be a game changer for companies. When aligned to a larger business strategy, sales enablement can add value at every level within the organization—from headquarters, to the field, and beyond. As you look ...
  • Insights
    Monday, July 22, 2019
    Onboarding can often make or break a new sales hire’s time at the company. Research shows that a negative onboarding experience is correlated with lower rep productivity and retention. In fact, companies that believe their sales onboarding needs “major redesign” ...
  • Insights
    Friday, August 16, 2019
    Selling involves more moving parts than ever before. Sales professionals’ solutions are far-reaching and consist of numerous capabilities. Simultaneously, customers’ business challenges are numerous and touch on various functions. Managing this escalating complexity requires an effective sales enablement team prepared ...
  • Insights
    Tuesday, August 20, 2019
    You can buy or build the best sales process on the planet, but if people don't use it consistently, the perception will be that sales training failed. In response, one might ask, "Where does training end and operations begin?" But ...
  • Insights
    Thursday, April 18, 2019
    For your sales enablement practice, you want to improve your sales productivity (your sales force's ability to generate profitable revenue) . Achieving this goal first requires a strong foundation of the concepts of sales enablement and sales effectiveness. This post ...
  • Insights
    Friday, August 23, 2019
    When preparing to build a highly effective sales force, much emphasis is placed on putting the right people into the right roles. Role fit—the important dynamic between an individual’s intrinsic personality characteristics and that which is required of them to ...
  • Insights
    Tuesday, August 27, 2019
    Our fearless leader asked us to solve for the problem of out-of-cycle new hires. We were offering one week of instructor-led sales training on a quarterly basis, with class sizes ranging from six to 20. Obviously, the schedule meant that ...
  • Insights
    Monday, September 9, 2019
    How many times a week do you hear the phrase, “I’ll google it?” Instead of breaking out a textbook or heading to the library when we don’t have the answer, we usually find what we need online within minutes. It’s ...
  • Insights
    Wednesday, September 4, 2019
    The research has been definitive—coaching as a management practice and discipline is highly effective as a means of supporting salespeople as they navigate through a challenging, ambiguous, and volatile environment. At AstraZeneca, the organization considers coaching a significant lever in ...
  • Insight
    Wednesday, September 18, 2019
    Did you know Google keyword queries for "sales training videos," "best sales videos on YouTube," "sales videos for success," and "phone sales training videos" are up 350 percent since last year? If leaders are providing the tools and resources, why ...
  • Insights
    Thursday, October 3, 2019
    Sales onboarding remains one of the most talked about topics in sales enablement. Yet, for all the programs and approaches discussed in recent years, I haven’t heard much that moves the needle on the metrics that matter most. To be ...

Digital You: Real Personal Branding in the Virtual Age