Sponsor Content

Each of our sponsors has contributed valuable content that resonates with today's ever-changing sales enablement community. Interested in learning more about sales enablement? Check out this collection of articles by our 2022 SELL sponsors.

Coaching Your Team to Find Their Stride

By: Ben Taylor

Friday, September 16, 2022

The customer’s buying process has changed, and sellers are uncertain of how to adapt. Tenured sellers are discovering that traditional methods are not as effective as they once were.

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How the Pandemic Has Made Sales Kickoffs Better

By: Norman Behar

Thursday, August 4, 2022

For decades, the annual sales kickoff (SKO) has served as the premier event for companies to bring their sales teams together to align around annual priorities and bond as a team. SKO agendas typically include these elements:

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4 Negotiation Tips Every Salesperson Needs to Know

By: Jeff Cochran

Thursday, September 15, 2022

Inspiring your sales team to incorporate the bottom line into their professional connections can be a challenge. Though your team likely understands how to use negotiations to create relationships with potential clients, it can be difficult for them to consider how the details of their work affect the company.

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4 Reasons Your Sales Talent Is Leaving and What You Can Do About It

By: Chad Tysick

Thursday, September 8, 2022

If you aren’t rethinking your sales talent strategy in 2022, you could be putting yourself at a competitive disadvantage. Finding great sales talent in today’s tight labor market can be a time-consuming, expensive venture—to add to the challenge, top talent is constantly being targeted and recruited.

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Understanding the Difference Between Training, Coaching, and Feedback

By: Mike Kunkle

Thursday, September 1, 2022

Coaching is often a misused and misunderstood word in the sales profession. According to research, managers frequently say they coach far more than their sellers report being coached.

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Get Your Game On

By: Stephen Baer

Tuesday, August 30, 2022

People love games. As many as 40 percent of the world’s population—3.1 billion people—play games daily, whether that’s word games, casual puzzles, strategy games, role-playing games, or something else.

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To Supercharge Performance, Introduce Peer-to-Peer Into Your Sales Enablement

By: Elay Cohen

Friday, September 23, 2022

Sales enablement aligns people, content, and priorities to guide revenue teams on how best to engage customers and prospects to achieve revenue outcomes faster.

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What Is Behind the Sales Function?

By: Rodolphe Meynier

Tuesday, September 27, 2022

We hear that selling is an art. That it is innate. That it is a science. Selling is convincing someone of something: a meeting, a test, a presentation, a bid, a pilot project, a sale, or a contract.

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The Last Mile: Putting Sales Enablement Resources to Work

By: Bruce Wedderburn

Thursday, September 29, 2022

Sales enablement teams go to great lengths to produce the data, marketing content, product information, research, tech stacks, and other tools to help salespeople close deals. It’s their mission to make sure the sales team has the resources they need to convert more leads and drive more revenue for the business.

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With Virtual Training, Confusion Is Your Enemy

By: Jeb Blount

Friday, October 21, 2022

With virtual training, learner confusion is your enemy. Confusion degrades the virtual learning experience. Learners and their leaders might have confusion about:

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