Sponsor Content

Each of our sponsors has contributed valuable content that resonates with today's ever-changing sales enablement community. Interested in learning more about sales enablement? Check out this collection of articles by our 2023 SELL sponsors.

Bridging the AI Gap in Sales: Is Your Organization Ready?

By: Ray Makela

Monday, November 6, 2023

It turns out, AI has already taken over. No, not in a dystopian sense, but certainly in the content of our news feed and in the battle for our attention. Practical AI tools for businesses are booming, showing incredible promise to revolutionize commercial applications. Business leaders now realize that AI-driven sales processes may hold the key to future commercial success, driving peak productivity and organizational effectiveness. Yet, the question remains: Are companies truly ready to embrace AI as a fundamental component of their commercial operations?

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Why You Can’t Trust Your Thesaurus

By: Sandra Beasley

Friday, November 3, 2023

We often treat managing, coaching, and mentoring as synonyms—but they’re not as interchangeable as you may think. Specific scenarios dictate the mode that you should use as a leader. Let’s consider these concepts in action.

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3 Ways to Use GenAI and Conversation Intelligence to Train Top Sellers

By: Jake Miller

Thursday, November 2, 2023

Generative AI (GenAI) is transforming how people do their jobs and elevating their performance. And it effects sales training and coaching significantly. With AI-powered sales learning and coaching tools, sales managers create sales training content faster, deliver personalized training, scale learning and coaching, and more.

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How to Get the Negotiation Results You Want in Sales

By: Jeff Cochran

Thursday, October 26, 2023

Distributing negotiation tips can be helpful if the sales team can absorb and use them effectively. Effective negotiation techniques can work wonders for your bottom line and produce a more collaborative work environment overall.

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5 Sales Process Steps to Help You Win More Business

By: Melanie Fellay

Friday, October 13, 2023

A sales process is a series of planned, repeatable steps that map out a sales rep’s process of guiding a prospect to an approved contract and beyond. At points, sales leadership will refine the sales process steps that your team follows to close new business, but it’s also important to think through your approach to selling.

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How to Use AI to Reinforce and Practice Skills Before Money Is on the Line

By: Helen Waite

Monday, October 2, 2023

It seems obvious, but employees can’t apply their learning on the job if they can’t remember what they learned. As such, organizations must focus on reinforcement so employees have opportunities to hone their skills and master new ones before money is on the line.

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