GVP & Head of Field Enablement, SAP

Mark Crofton is Global Vice President and leads the global Field Enablement team at SAP SE. He is a member of SAP’s global executive team. Field Enablement is responsible for all enablement activities and training of SAP’s quota-carrying sales force and revenue enabling roles globally. In this role, Mark draws on his years of experience in sales, sales management and sales enablement.

Prior to his current role, Mark lead global teams at SAP: Sales Learning, Sales Coaching, and earlier the SAP Academy for Sales, the flagship SAP sales training program for Early Talent. Previously, he was VP Sales, Latin America, launching and leading the Mobility business in that region. He has also held positions in the North America Sales and Corporate Development organizations. His expertise is in leading sales teams and implementing Go-to-Market strategy with a focus on attaining revenue targets.

Prior to joining SAP, Mark was a consultant with McKinsey & Company and worked at early-stage venture capital firms in the US and Latin America. He began his career at Thomson Reuters with roles in client services, pre-sales and sales. When he left Thomson Reuters, Mark was an Account Executive based in Argentina with territory responsibility for all Latin America.

Mark has been an Adjunct Professor at Florida International University. He is a mentor for Techstars, Endeavor, Breakthrough Energy and German Accelerator. He serves on the Board of Trustees (Florida) for The Nature Conservancy.

Mark is a graduate of Tufts University and Columbia Business School. He is fluent in Spanish and German and resides in Miami.

Sales Content Leader & SELL Programming Chair, ATD

Dayna has been a content leader and advisor to sales leaders for the past 20 years. Noticing various trends from this work, she recently rolled up her observations and insights into The Diligence Fix: How Striving For More Revenue Stresses Your Sales Organization and What to Do About It.

Dayna brings her expertise in developing talent within sales organizations to ATD as both a content leader and programming chair for SELL. She and a team of diverse practitioners recently completed work on recasting ATD’s Talent Development Capability model for revenue generating organizations (see: ATD Developing Sales Capability model). The goal is to define the work practitioners like us do from planning to deployment to data-based outcomes. By agreeing to a shared approach and common language, we can begin important internal and peer-based conversations, create awareness, drive alignment and deliver lasting value to our business.

Co-Founder, The Enablement Squad and Head of Enablement, Pinecone

Stephanie is a spunky and creative Revenue Enablement professional with over 13 years of experience in Enablement, Training, and Sales Operations, currently serving as the Head of Enablement at Pinecone. She loves to break the mold and push the boundaries of what training and enablement typically looks like. Her LEAST favorite phrase is, "We've always done it this way." She also finds joy in giving back to the Enablement community and providing a space for Enablement professionals to network and connect. She is the Co-Founder of "The Enablement Squad" community which is an organically grown online community for Enablement professional to network, share best practices, and gain advice from other professionals.

Co-Founder, The Enablement Squad

Matt Schalsey is a 3x Enablement One to Watch with over fifteen years of sales/marketing experience which lead him to a passion for Enablement. Working closely with leaders forming strategic plans for rapid growth, development and coaching has kept Matt engaged in learning new methods and utilizing tools to automate and educate GTM Teams. His love for collaboration and networking is what led to the creation of The Enablement Squad.

Vice President of Sales Effectiveness Services, SPARXiQ

Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, and sales transformation.

He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven-effective sales systems.

Mike is the founder of Transforming Sales Results and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and through ATD Press.

Head of Sales Education, Siemens Healthineers

Karen previously spent 20 years in the yellow pages and digital marketing space at both Bell Atlantic and Hibu. She held various positions there including roles in senior sales leadership and as the head of large-scale, national sales training and development teams. Karen then moved to the payroll and HCM industry at PrimePay, with executive level roles focused on sales leadership, training, and employee enablement, serving as their SVP of Sales, COO and Chief Experience Officer during her tenure there. Most recently, Karen shifted to the med tech industry and is currently the Head of Sales Education for Siemens Healthineers where she oversees the organization’s Sales Training and Enablement teams, responsible for developing and delivering strategic learning programs for all commercial staff. Karen is a graduate of Temple University.

Director of Learning & Talent, Magnet Medical

Amber has over 10 years of experience in Talent Development and Sales Enablement. No matter the industry, she implements a culture of learning wherever she goes. Currently, she is the Director of Learning & Talent for Magnet Medical and Past President for ATD Nebraska. Amber is a builder and a collaborator at heart who combines humor and creativity with vulnerability and a bias for action. Through a mix of interactive exercises and inspiring stories of trials and failures, Amber will challenge the audience to embrace new ideas. Amber holds a B.S. in Business Management & Leadership and a certification in Virtual Training Design. She was recognized as an Emerging Training Leader by Training Magazine, 2019 and earned a Stevie Award for Sales Training/Coaching Program of the Year in 2020.

Sr. Manager of Customer Success Content, DocuSign

During daylight hours, you'll find Jordan Nutt in her role as the Sr. Manager of Customer Success Content at DocuSign. However, her true essence lies in being a collaborator, coach, and eternal learner. Her ultimate goal is to create a ripple effect of excellence by empowering others. Jordan firmly believes that when companies invest in developing their customer-facing teams, they unlock the full human potential, benefiting both customers and the organization. Witnessing tangible revenue growth resulting from these people-centric investments, especially through a scalable one-to-many approach, brings her immense gratification.

Director of Global Enablement, BlackLine

Learning is an emotional journey through a world where we are routinely told to check our emotions at the door. As a veteran facilitator and Certified Change Management practitioner, Jennifer Ryan understands this paradox all too well. With certificates in coaching, professional communication, and leadership development, Jennifer currently serves as Director of Global Enablement for BlackLine, where she leads the Sales, Solution Consulting & BDR Enablement teams as well as the Learning Design team. Jennifer and her team focus on a diversified learning approach that meets the learner where they are and guides them along their journey of self-enrichment and discovery.

Director of Enablement, MasterControl

Stacey Unck is a passionate sales enablement leader at MasterControl. Her background includes 12 years in sales for companies like Eli Lilly and Tableau. She has seven years of enablement experience at Tableau, Lucid and MasterControl. She believes that people are the most important asset of an organization and is passionate about helping them build skills and become more capable tomorrow than they are today. She has helped organizations build out enablement programs, launch products, identify business value, and deal in a competitive environment. Stacey is a builder and enjoys introducing Sales Enablement to organizations and watching it change their trajectory for the better.

Senior Learning Strategist, Red Nucleus and Past President, ATD Philadelphia

Amanda Wollert is an accomplished and innovative leader, recognized for her extensive expertise in commercial learning and development. With a strong background in designing and delivering comprehensive training programs, managing large-scale projects, and mobilizing key stakeholders to achieve strategic objectives, Amanda has consistently excelled in addressing business challenges and driving success. Currently serving as a Senior Learning Strategist at Red Nucleus, she has been entrusted with the responsibility of developing new products and orchestrating solutions to meet client’s needs. Amanda actively creates and presents comprehensive solutions at client meetings, conferences, and other L&D events. With over twenty years of experience in the learning and development space spanning several industries, Amanda’s contributes to the profession by actively participating in multiple organizations , including having served as ATD’s Philadelphia Chapter President. She enjoys helping people and organizations reach their potential.

Sales Talent Acquisition Leader, Co-Founder, The Sales Zone

Kim has held positions in sales, human resources, and management in organizations that include professional services, start-ups, and FORTUNE 500 companies.

Immediately prior to founding The Sales Zone, Kim was a global alliance vice president at Spherion, Workforce Architects, Inc. (now Randstad) where she was responsible for sales and service within global accounts at America Online and the American Red Cross. Prior to Spherion, Kim was both a human resources manager and an outsourcing sales executive at Pitney Bowes Management Services. During her sales career she has sold business services and technology offerings to industry sectors including professional services, state and local government, insurance, high-tech, digital media, associations, law firms, clean tech, business simulations, and training.

Kim holds a master’s degree in human resource management from The George Washington University, and a B.A. in Latin American Studies and Spanish from The University of Tennessee, Knoxville. She is fluent in Spanish and has lived and traveled extensively in Latin America Kim is an active member of ATD.