ATD SELL Conference

SELL Conference + Sales Enablement Certificate Bundle

Talent development meets sales enablement.

Save 10% on both SELL 2019 and ATD's Sales Enablement Certificate when you purchase both together! The certificate program runs October 10-11, from 8:30 a.m. - 4:40 p.m. each day.

This workshop, designed exclusively for sales enablement professionals, gives you the knowledge and tools required to develop, support, and enable your sales force to achieve its business goals.

SELL 2019 Conference + Sales Enablement Certificate Bundle

ATD Members
Non-Members
SELL Conference + Sales Enablement Certificate (Save 10% on both!)
$2,156
$2,516

Course Info

People are the heart of sales enablement. As a sales enablement professional, how do you ensure that the sales team has the business-essential competencies to achieve their goals?

ATD’s World-Class Sales Competency Model (WCSCM) gives you the best sales training tools to tackle this challenge from all sides—recruiting, coaching, training, process improvement, and more. In this practical course, you will learn to apply the WCSCM to develop and deliver effective sales training program solutions to meet a dynamic sales organization’s ever-changing needs.

Why Should I Attend?

  • Create an environment that enables the sales force to successfully meet its targets and goals.
  • Customize and use a competency assessment tool to determine competency gaps and use it to prepare staffing tools and competency development solutions.
  • Measure the business impact of sales enablement solutions.

Who Should Attend?

This workshop is designed exclusively for sales enablement professionals. Primary audiences include individuals who are responsible for defining the talent development needs of the sales organization and for developing, managing, and evaluating sales learning and development solutions.

Typical roles include:

  • Sales Trainers and their Managers
  • Sales Coaches
  • Sales Managers
  • Sales Leaders
  • Sales Consultants

ATD Education programs are designed primarily for learning professionals – trainers, instructional designers, and organizational development practitioners – but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

What Will I Learn?

After this program, you will be able to:

  • Leverage the ATD WCSCM to explore, identify, and customize business-essential competencies for members of the sales ecosystem.
  • Customize and use a competency assessment tool to determine competency gaps, which can then be used to prepare staffing tools and competency development solutions.
  • Use a systems approach to define, design, develop, deploy, manage, and measure sales talent development solutions with agility.
  • Screen and select sales talent, including trainers and coaches, who fit best with the overall strategy of the enablement program.
  • Conduct formative and summative evaluation of sales enablement solutions, and use the results for continuous improvement of these solutions.
  • Measure the business impact of sales enablement solutions.

Can I Earn Credit?

Earn 1.4 Continuing Education Units (CEUs) upon successfully completing this program. This program may be eligible for up to 14 CPLP recertification points. This program may be eligible for up to 14 APTD recertification points. This program has been pre-approved for 14 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute. This program is valid for 14 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.



EDU-Getting Started in Sales Enablement-Cover
Getting Started in Sales Enablement
Whether you are new to sales enablement or sales enablement is new to your organization, this guidebook can help you with where to start. Download the digital booklet to learn more.