Leadership Track: Sales Enablement through Games? You Bet and Bottom Line Results Prove It!
Research shows that sales training positively impacts productivity, quality, and financial results. Still sales enablement through training can be difficulty. Every minute a salesperson is away from selling costs the company money. You need fast, effective, and impactful models to develop sales training that works.
In this session, you will learn about digital and analog games that have helped increase sales trainee engagement, sales knowledge and, most importantly, sales results.
Learn how one organization converted a live classroom role-play into an online simulation, increasing sales by 12 percent at the medical device company. See an example of how a customized card game helped sales representatives embrace role-plays. Discover how a VR sales environment is tracking sales behaviors and providing critical decision-by-decision feedback in a game-based realistic situation. Learn how a board game helped pharmaceutical sales representatives learn how to conduct a “whole office call” using consultative selling techniques. Gain ideas and insights for your own sales enablement efforts. In this session, you will learn:
- How games can help sales professionals practice their skills.
- How you can use games to teach complex systems to sales professionals.
- About the positive impact that sales simulations and games can have on a sales results.
- Design principles that make sales-based learning interventions effective.