Britt Andreatta, PHD

CEO and President

7th Mind


Britt Andreatta is an internationally recognized thought leader who uses her background in leadership, neuroscience, psychology, and education to create brain-science based solutions for today’s workplace challenges. Britt is the former CLO for (LinkedIn Learning) and has more than 10 million views worldwide of her online courses. She regularly consults with organizations on leadership development and learning strategy. Britt is the author of several books on the brain science of success including Wired to Grow, Wired to Resist, and Wired to Connect. In 2021, she was named a Top 20 Learning Influencer and a Top 20 HR Influencer for Leadership Development.

Session: The Neuroscience of Purpose: Wired to Become 2.0

Jeff Cochran

Partner and Master Facilitator

Shapiro Negotiations Institute


Jeff Cochran is responsible for delivering the SNI classroom experience. This responsibility includes ensuring that customized programs are relevant to participants; simulations are challenging; and simulations have the right amounts of education, reality, and levity. Jeff acts as a live negotiations consultant during the day of facilitation, offering opportunities for program participants to tackle current issues that may lend themselves to an even deeper level of application of the principles.

Before joining SNI in 2000, Jeff was an account manager for Tessco Technologies, where he managed a portfolio of more than 250 accounts including Mitsubishi Electronics. In his role as corporate trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco. Jeff’s first career was working in Nepal as a US Peace Corps Volunteer. Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.

Session: Negotiating Pricing Increases ... and Beyond

Roderick Jefferson

Senior Vice President of Enablement

PRO Unlimited


Roderick Jefferson is a senior executive with more than 20 years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space who understands how to create bridges between internal organizations to empower sales to exceed expectations. Roderick is the author of the Amazon bestselling book Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence.

He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at Netskope, Roderick Jefferson & Associates, Marketo, Oracle Marketing Cloud,, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.

When not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing on the bocce court in his backyard with his family.

Session: The Art and Science of Stellar Sales Enablement Through Turbulent Times

Thank You To Our Sponsors