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What is ATD SELL?

Enablement leaders are tasked with creating programs that drive revenue against the backdrop of constant change and outside forces. As their sphere of influence increases, enablement leaders will come together to discuss relevant current issues, prepare for the future of selling, and look at what’s ahead for enablement as a profession.

The topics and content will span several areas of expertise and competencies within the ATD World-Class Sales Competency Model.

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The Experience

Be a part of the convergence of enablement with leadership and learning to build new connections, gain insights, and grow your sales enablement toolkit at ATD SELL 2022.

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The Mission

As the breadth and depth of enablement continues to evolve, gather with your enablement peers and colleagues at ATD’s annual sales enablement conference, SELL, to collaborate, exchange ideas, and inspire new ways of thinking that will move your organization forward.

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Meet the Keynotes

Roderick Jefferson

Global VP, Enablement

PRO Unlimited

Jeff Cochran

Partner and Master Facilitator

Shapiro Negotiations Institute

Britt Andreatta

CEO and President

Brain Aware Training

Interactive Preconference Webinar

Register for ATD SELL and get exclusive access to an interactive perconference webinar on October 6 presented by internationally recognized expert in sales training, sales effectiveness, and sales enablement, Mike Kunkle.

Mike Kunkle

Vice President of Sales Effectiveness Services

Interactive Webinar: Supercharge Your Sales Results With Sales Coaching Excellence

Sales coaching done well can make a significant improvement in the performance of your sales force. But, as a sales enablement leader, how do you help your sales managers get the best results possible? This is where many coaching initiatives fall short and often why they don’t stick.

Online | 12:30 – 2 p.m. EST | October 6, 2022
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Relive the Memories from SELL 2021

Andrea Rist

Director, Sales Enablement

"I had some great takeaways from the ATD SELL conference that I could put into practice right away. And the opportunity to network with peers was priceless!"

Sherri Finley

Director, Talent Development and Virtual Sales

"Our company is a growing company wanting to ensure we are attracting, training and giving our sales talent the very best opportunities. The SELL conference challenged us in every area. We walked away with new ideas for coaching, organizing, onboarding and engaging our sales organization. For us, it was one of the very best training events we have attended. It was perfectly focused to help us grow our sales organization"

Benjamin Lyter

Head of Sales Training and Development

"The ATD SELL conference was an invaluable 1.5 days hyper-focused on the sales enablement function. From defining the scope of enablement to challenging commonly held beliefs about its effectiveness, the conference delivered exactly what was promised. The collection of enablement professionals spanned all industries and backgrounds and provided great connections and networking opportunities for continued community of support. The speakers were a great combination of research- based theory and practical application and I look forward to next year’s conference!"

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