Make the Case to Attend ATD SELL 2021

As a sales enablement professional, you understand the value of attending conferences to stay at the top of your game, but it can be hard to convince your boss to invest in your professional development. Use these talking points to help build a case for your request, and to demonstrate the value to your team growth and the company's bottom line.

Content and Insights Ready for Implementation: Sessions span across two days with specific focus on how to advance sales enablement within your organization. Get ready for high levels of engagement and interactivity as ideas are shared through deep dives and various perspectives. Additionally, you will receive a digital toolkit full of insights and knowledge from the conference.

Expertise, Innovation, and Internal Practitioner Focus: Our speakers, who come from a variety of industries and experiences, are internal practitioners who are also leveraging the very approaches and strategies that they will be teaching you. You’ll hear from industry professionals who will contribute next-level ideas and insights that will support innovation within your sales enablement practice.

Expand and Cultivate Your Sales Enablement Network: You’ll make new connections with other sales enablement peers who are facing similar challenges to yours, and learn from their experiences. By forming these connections, you will be able to develop a cohort with whom you can share ideas and feedback.

Tools for Convincing Your Boss

Use the following tools to demonstrate the tangible benefits of attending the SELL Conference to your manager. These tools will show your manager that you’ve done your research, built your business case, and are serious about attending.

Manager Letter
Customize this letter to help your manager understand why the SELL Conference is one of the most cost-effective and valuable conferences for you.

Session Worksheet
Customize this worksheet to outline the sessions you will attend and detail how these sessions will help solve workplace challenges.

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