Convince Your Boss

Make the Case to Attend ATD SELL 2024

As a sales enablement professional, you understand the value of attending conferences to stay at the top of your game. Follow these steps, build a case for your request, and show your company’s value and return on investment.

Tools to Make a Business Case to Attend
Use the following tools to demonstrate the tangible benefits of attending the SELL Conference to your manager. These tools will show your manager that you’ve done your research, built your business case, and are serious about attending.

Manager Letter
Customize this letter to help your manager understand why the SELL Conference is one of the most cost-effective and valuable conferences for you.

Session Worksheet
Customize this worksheet to outline the sessions you will attend and detail how these sessions will help solve any workplace challenges.

Investment Worksheet
Fill out this worksheet to approximate the financial investment required for you to attend.

Additional Resource
Download the SELL 2024 Flyer for an overview of the conference.