What is the SELL Conference?

ATD's SELL Conference is a four-day virtual event that will focus on learning and leadership approaches to equip you with the tools you need to evolve your sales enablement practice.

Come to engage with other like-minded, internal practitioners and subject matter experts about practical ways and best practices to take your organization to the next level.

During the conference you will work in groups on an actionable plan to take back to your organization. You’ll walk away with new approaches and proven successes to help advance your goals. You’ll be armed with strategies and actionable insights to help you build a fully integrated sales enablement practice that delivers continuous value to the organization.

The topics and content will span several areas of expertise and competencies within the ATD World-Class Sales Competency Model.

Why Should I Attend?

  • Make meaningful connections with others in sales training and sales enablement.
  • Engage in insightful discussions with thought leaders and other internal practitioners.
  • Access to session recordings to view again on demand.
  • Receive copies of two resource guides containing tangible conference takeaways and ways to apply concepts shared.
  • (Virtual) hands-on opportunities to work with your peers and the speakers as they walk you through thought-provoking and critical-thinking exercises that you can use to equip and empower your sales team.

Who Should Attend?

  • Sales enablement professionals who want to take sales enablement to the next level in their organization
  • Sales trainers looking to formalize a sales enablement approach for their organization
  • Learning leaders who want to gain organizational support for sales enablement and deliver ROI
  • Anyone who supports sales teams to engage effectively with customers
Anonymous SELL Attendee
"Karl Kapp and Mike Kunkle's sessions were especially good. Both had very good input and sparked ideas for me to put into practice back at my job."
Anonymous SELL Attendee
"I got the most value out of the structured networking during the application bootcamp. It was helpful to have specific topics to drive the conversation around what others are doing or not doing."
Anonymous SELL Attendee
"Don Schmidt and Andrew Sizelove were simply amazing! An outstanding presentation of a technical resource and practical application of it. "
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