About SELL

When is SELL and where will it take place? 

SELL will take place October 28-29, 2025.   

Kimpton Hotel Palomar Phoenix 

2 East Jefferson Street 

Phoenix, AZ 85004 

 

What is SELL? 

SELL is a sales enablement conference focused specifically on developing sales capability— the methods, practices and skills required to deploy a talented, revenue-generating organization.  

 

Who should attend the SELL conference? 

This conference is designed for sales training or sales enablement managers, directors, instructional designers, trainers responsible for sales training, vendors, consultants, and coaches that support sales development. 

 

How can I attend SELL? 

This is an in-person face-to-face event. Register here.

 

Will this event be recorded? 

No, this event is only in-person.  

 

I can’t find the speaker/session resources for a particular session. 

Speakers are not required to provide a PowerPoint or handout for their session. Therefore, if you do not find a resource for a session the speaker did not provide it. 

 

Is CE Credit available for participating in the conference (ATD CI, HRCI, and SHRM)?  

No Credits are offered for this event. 

 

Is there a mobile app?  

No, there is not a mobile app for this event. 

 

Can I bring a guest to any of the events? 

All attendees must have a paid registration to attend the SELL conference.  

Registration & Cancellation Information

What’s included with my registration?  

Your registration includes access to all keynotes and sessions, breakfast and lunch Tuesday, October 28, 2025, breakfast Wednesday, October 29, 2025, and unique networking opportunities throughout the conference.   

 

Can I get a Day Pass?  

No, we do not offer day passes for this event. You must purchase a full conference registration to gain access to any of the events.   

 

Do you offer discounts for groups?   

Yes, you can attend ATD SELL as a team at a discounted rate. Visit our SELL Teams page for more information. 

 

Are meals included? What if I have dietary restrictions?   

ATD will provide breakfast and lunch Tuesday, October 28, 2025, and breakfast Wednesday, October 29, 2025. If you have specific restrictions or need special meal accommodations please complete the ATD Conference Accessibility Form by October 10, 2025, so we can plan accordingly. A team member will be in touch closer to the program to detail options.  

 

What if I need special accommodation or auxiliary aid? 

ATD events are accessible to all participants. If you require special accommodation or auxiliary aid related to a disability to enjoy the full conference experience, please let us know by completing the ATD Conference Accessibility Form by October 10, 2025. ATD staff will follow up with you to discuss your needs and identify the best plan to provide accommodation moving forward. 

 

What’s the cancellation policy? 

Please visit the Terms & Privacy page on our website see SELL for information on the dates and details regarding allowable refunds and credits and the associated fees.   

Hotel & Travel

Are there reduced rates for hotel rooms at the conference?  

ATD has secured rooms at the Kimpton Hotel Palomar Phoenix at a rate of $239 a night, plus taxes and fees.  

The discount rate cutoff date is Wednesday, October 1, 2025. 

For reservations, Book Here 

Please Note: When booking, an amenity fee will be included in the total. It will not be charged on your final bill: 

Waived amenity fee includes: 

  • Upgraded Wi-Fi in guest rooms and public spaces 
  • 15% off spa 
  • Comp access to fitness club and classes 
  • Local and long distance calls 
  • Comp printing, faxing, copying 
  • Discount admission to PHX ART Museum 

 

Are there reduced rates for airfare to the conference? 

Yes. The following airlines offer reduced airfare to the conference: 

Southwest Airlines 

  • Southwest Airlines is pleased to offer ATD SELL attendees discounted fares.  
  • To utilize the discount, book via SWABIZ® using this link.  
  • Discount valid for travel 10/24/2025 to 11/1/2025. 

 United Airlines 

  • We are pleased to partner with United Airlines for air travel to our upcoming event. 
  • To make flight reservations online please click on discount code ZQCE440294  
  • MileagePlus members earn valuable miles for their travel when using the Meetings discount code.  
  • You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance.   
  • Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk. 

 Delta Air Lines 

  • Delta Air Lines is pleased to offer special discounts for Association for Talent Development (ATD) 
  • You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NM4DQ 
  • *Please note there is not a service fee for reservations booked and ticketed via our reservation
    800 number.